Top 5 Beauty Retail Apps on Android in Brazil: Q2 2021 Performance

In Q2 2021, the top 5 beauty retail apps on Android in Brazil showcased varied performance in terms of downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

O Boticário saw a significant increase in weekly downloads, reaching a peak of approximately 121K in the week of May 31. Active users followed a similar upward trend, starting from around 449K at the end of March and peaking at about 750K in the same week.

Beleza na Web: Cosméticos had a more stable performance, with weekly downloads fluctuating between 27K and 46K. Active users showed minor variations, maintaining between 133K and 162K throughout the quarter.

Natura: Perfumes e Cosméticos experienced a steady increase in downloads, peaking at around 45K in mid-June. Active users also increased, reaching approximately 264K in the same period.

Época Cosméticos & Perfumaria had a notable peak in downloads, reaching about 57K in late April, while active users peaked at around 149K in the same timeframe.

Representante Eudora maintained relatively stable download numbers, averaging around 7K per week. Active users remained consistent, hovering around 51K to 52K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.